Anderson Tuftex unveils 2023 Phase One intros

Dalton—Anderson Tuftex (A/T), premium residential carpet, hardwood and rug brand of Shaw Industries, has announced its first phase introductions for soft surface and hardwood for 2023.

Soft surface styles were inspired with the intention of elevating, differentiating and rejuvenating Anderson Tuftex’s current carpet portfolio. Phase one of the 2023 design portfolio puts a special emphasis on more versatile color variety and has enabled Shaw designers to expand into what is possible in soft surface style and design.

A/T’s Signature Collection features six new styles, including four new Pet Perfect styles, all with different colors and designs. The Studio Collection features four new styles that offer a rejuvenated take on other popular A/T styles.

“The shifts in color bring depth, enhance dimension and add a strong sense of character to each style,” said Jacob Daily, A/T senior marketing manager. “Each style is 100% unique and is an authentic transformation of traditional aesthetics. And all products are made sustainably, furthering Anderson Tuftex’s commitment to designing healthy homes and spaces – for people and the planet.”

New styles for 2023 are:

Signature Pet Perfect styles

Four ultra-durable, easy-to-clean rugs. Designed for pet owners. Ideal for pets.

Batik

Batique has intricate and elaborate patterns that resemble a tapestry. Decorate any space with a fusion of texture, color and handwoven appeal.

48oz. ANSO High Quality PET | Available in 18 colors | SoftBac Platinum

Marking

A vibrant and raised herringbone pattern gives Marquet’s loop construction a style that is both intricate and natural.

48oz. ANSO High Quality PET | Available in 18 colors | SoftBac Platinum

Modern

Moderne, a modern take on a woven parquet, is a mix of the best features: structured yet casual; clean yet substantive; elegant yet unpretentious; contemporary yet timeless.

48oz. ANSO High Quality PET | Available in 18 colors | SoftBac Platinum

Magnificently

With lush, wavy and pointed stripes, Magnifique creates a rich, almost solid styling statement that compliments any space.

75oz. ANSO High Quality PET | Available in 18 colors | SoftBac Platinum

Signature styles

Hello beauty

Hello Beautiful adds an air of easy relaxation to indoor spaces with its long, loose fiber construction.

100oz. ANSO high quality nylon | Available in 12 colors | SoftBac Platinum

Path

A maze of interconnected paths that connect seamlessly and stop abruptly, Path is a journey of perceived symmetry, creating a modern sense of completion for the home.

65oz. ANSO high quality nylon | Available in 18 colors | SoftBac Platinum

Studio collection

Always natural

Perfect patterns combine like an imperfect herringbone. Always Natural delivers seamless, satiating appeal.

36oz. ANSO high quality nylon | Available in 18 colors | SoftBac Platinum

breeze block

Dress up the house with the perfectly imperfect Breeze Block, which gives permission to blur lines of symmetry with its beautiful subtlety and deliberate imbalance.

36oz. ANSO high quality nylon | Available in 18 colors | SoftBac Platinum

Cozy Cable

City vibes are the essence of human connection. Embrace the overlap of tranquility and a kinetic, industrial energy with Cozy Cable.

36oz. ANSO high quality nylon | Available in 18 colors | SoftBac Platinum

Arden Park

A rug infused with the perfect touch of cloudy cosiness. Arden Park is evenly cut with a natural color scheme that inspires tranquility and invites solitude.

40oz. ANSO high quality nylon | Available in 24 colors | SoftBac Platinum

Hardly your ordinary hardwood

New hardwood introductions for A/T include Instrumental, a maple hardwood line featuring five expressive colors, and three new color introductions to the brand’s existing Noble Hall collection.

The Noble Hall collection by A/T consists of a basic range of white oak with brushed details. New colors for 2023 intentionally add modern looks to the collection while maintaining the timeless aesthetic.

“New Noble Hall color additions from Anderson Tuftex are fundamental, natural and essential to interior design,” said Alex Moody, a designer for Anderson Tuftex. “When you put together a wardrobe, these are your stylish basics that fit every occasion. New maples from our Instrumental line offer more expressive and flashy styles for making bolder style statements.

Inspired by the maple veneer of jazz and blues guitars, this new collection from A/T produces a visual clarity as perfect as the famous licks and melodies that gave the muse his humble beginnings. This clarity is particularly notable due to the long-maligned appearance of maple hardwoods in the industry. Thanks to a new and innovative coloring process, Instrumental will excel where other maple woods have fallen short.

A/T’s phase one hard surface introductions include:

Instrumental

Inspired by the staining process used to make maple musical instruments, this engineered hardwood brings unparalleled clarity, depth and movement. The transparent stain enhances the beauty of this maple veneer and gives unique tones to each of the five beautiful colors.

8-Inch Wide Maple | 5 colors | developed

noble Hall

As the name suggests, Noble Hall’s grand, wide planks and steel-brushed surface lend a tone of strength and heritage to a space. But the unique modern color tones, including hard-to-find light, cool blonde woods, perfectly match any interior style. This impressive white oak range keeps things simple, yet calmly and confidently balances timeless elegance and current design trends.

7-inch wide white oak | 8 colors | developed

TotalWorx: simplified solutions

Shaw’s streamlined TotalWorx portfolio works to simplify the installation process and includes:

• PrepWorx, floor preparation products
• GroundWorx, cushion and underlay (includes Courage, Charity and Hope from the Shaw Cushion for St. Jude Collection)
• LokWorx, seam tape, glue and adhesive strips
• FinishWorx, decorative mouldings, cove foot and stair treads
• CareWorx, disinfectants and cleaning agents

TotalWorx provides retailers, homeowners and installers with everything they need to complete any installation from start to finish without a hitch. The extensive portfolio helps reduce installer confusion that comes from working with a combination of brands.

For more information on Anderson Tuftex’s 2023 soft surface introductions, please contact your territory manager.