SFN Convention adds virtual option

sfn convention
The SFN convention will be hosted both in person and via a virtual option for the 2023 event.

Orlando, Florida—For the first time, Shaw is providing a virtual option for its Shaw Flooring Network (SFN) convention in 2023. Virtual attendees can watch every general session, attend most breakout sessions, explore the expo, take advantage of special deals, prizes win and even network with other SFN Convention participants, the company said.

The in-person event, which Shaw reported is seeing a record number of registrations after a four-year hiatus due to COVID-19, will take place here from January 15-18. The live broadcast allows all retail customers and vendors to participate in the experience, including many who never get the chance to attend an SFN convention.

The Shaw Flooring Network is known for being dealer-driven, as evidenced by this year’s theme of ‘Independent and United’, chosen by the group’s Dealer Council, made up of specialty flooring retailers of all shapes and sizes. The company reported that this latest announcement is an attempt to expand the network’s connectivity even further.

“During the pandemic, we were challenged to connect to the network without the luxury of live events,” said Dani Brock, director of member engagement and experience for SFN. “We pioneered a new way to connect through interactive broadcasting. This approach enabled our members to access content in a whole new way, network with other retailers and participate in Q&A with presenters.”

During previous virtual events, SFN members shared photos of their teams participating in meeting rooms, warehouses and showrooms. According to the company, their involvement and feedback helped the SFN team decide to offer a virtual option for their largest event, the SFN Convention.

“Now every member of the store team can enjoy Convention for themselves, even if they can’t make it to Orlando,” said Brock.

There is no charge to attend the virtual event and retailers and their associates can register for the live stream of the SFN convention here. According to Shaw, they will get extensive access to the expo, breakout sessions, special promotions and keynotes.

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