Calhoun, Ga.—Carpet Exchange, a flooring retailer with 17 locations in Colorado and Wyoming, has been named Edge Retailer of the Year 2023 by Mohawk. The award was presented this month to Bruce Odette, president and CEO of Carpet Exchange, at Mohawk’s Edge Summit in Nashville, Tenn.
Carpet Exchange, with a history spanning more than 30 years and spanning multiple states, is an elite member of the Mohawk’s Edge affiliate program.
“Carpet Exchange is a shining example of how to adapt to the ever-evolving retail landscape without sacrificing the company’s identity or values,” said Jeff Meadows, president of residential sales at Mohawk. “The company has demonstrated business acumen in embracing innovation, leveraging Mohawk’s best-in-class products while remaining the best dealer in its market since 1987.”
According to the company, Carpet Exchange’s level of commitment to improving year after year is illustrated by the increase in sales of hard surface sales and Karastan. By adding Pergo Extreme, Pergo Elements and UltraWood displays to all 18 locations and investing in key inventory positions with Mohawk, Carpet Exchange said it delivered a more than 300% increase in the resilient business and a 145% increase in the timber activity.
Carpet Exchange is a strong supporter of Mohawk’s luxury brand, Karastan. As one of the largest Karastan retailers in the country, Carpet Exchange has made available a significant amount of showroom space, with a Karastan gallery at each location. Carpet Exchange had a record in 2022 and said it has seen an increase in Karastan business over the past three years.
In identifying its national 2023 Edge Retailer of the Year, Meadows explained that it viewed stores as true ambassadors of the Edge partner program and those who demonstrated an ongoing commitment to training, store standards, brand building, merchandising, installation ideas and community involvement.
In addition, he acknowledged that Carpet Exchange’s commitment to supporting the local community helped determine its Retailer of the Year award. Carpet Exchange has long supported the Denver Police Outreach Program and Habitat for Humanity, as well as giving back to their employees and community through the Odette Foundation.
Mohawk said it is proud to honor Carpet Exchange along with the other Regional Retailer of the Year winners: About All Floors; Johnson & Sons floors; DeGraaf Interiors; S&G Carpet & More; carpet weaver’s floors; Paulson’s floor coverings and Westvalley carpet and flooring.
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