‘Tom’s Tips:’ Use descriptive terms

Dalton—The World Floor Covering Association (WFCA) has released a new “Tom’s Tips” regarding staging and displays. In the Tom’s Tips series, retail training expert Tom Jennings presents short video tips for improving customer service and optimizing staff performance. Ultimately, it’s about understanding the importance of being 1% better than your competition.

In this week’s Tom’s Tips, Jennings reminds us that customers don’t buy product features – they buy the benefit the feature brings them.

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