Understanding What Solar Customers Want

By Ali McBride, solar aurora

Stop us if you’ve heard this before: the solar installation market is extreme competitive. Companies in the industry must do everything they can to stay ahead of the competition.

But many installers miss a relatively easy way to generate new customers: to create the best possible customer experience. Creating this experience involves educating new prospects, setting clear expectations, and delivering promised results.

Read the full story on the Aurora Solar website.

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