‘Tom’s Tips:’ Validating your product pricing

Dalton—The World Floor Covering Association (WFCA) has released a new Tom’s Tips. In the series, retail training expert Tom Jennings presents short video tips for improving customer service and optimizing staff performance. Ultimately, it’s about understanding the importance of being 1% better than your competition.

In this week’s Tom’s Tips, Tom reminds us that it’s not realistic to expect someone who only buys once a decade to understand the price.

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