‘Tom’s Tips:’ Sell the problem first

Dalton—The World Floor Covering Association (WFCA) has released a new Tom’s Tips. In the series, Tom Jennings, an expert in retail training, presents short video tips for improving customer service and optimizing staff performance. Ultimately, it’s about understanding how important it is to be 1% better than your competition, he says.

In this week’s Tom’s TipsJennings reminds us that when we create an emotional connection to a potential consumer problem and then offer a solution to that problem, sales become almost effortless.

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