Tile of Spain outlines 2022 ceramic trends
Instead of Cevisama – now postponed to February 2023 – Tile of Spain hosted this year’s Passport to Creativity tour, which took place in Valencia from June 13-17, 2022. The event treated the group to tours of factories, showrooms, historic and contemporary architecture ; everything to let the group discover trends and inspiration at the source according to the organization.
State of the industry
On Tuesday, June 14, 2022, prior to the tours, Vicente Nomdedeu, the President of the Spanish Association of Ceramic Tile Manufacturers (ASCER), Tile of Spain and ICEX (a public, business-oriented entity of the Ministry of Industry, Trade and the Secretary of State for Trade of Tourism), held a press conference to outline production, sales, exports and industry trends that reflect the strength of Spain’s industrial sector.
According to Nomdedeu, Spain continues to export its tiles to more than 180 countries around the world, with the US accounting for 22.9% of its exports. Europe, Asia and the Middle East are the next three largest geographic areas. Spain also produced 567 million square meters of tiles, increasing production by 20.3% from the previous year, making it the largest EU producer.
Here are some of the trends that will be showcased to the visiting groups during the event:
Deeper expressions of nature
For two years now, people have been working from home or in a hybrid work situation. Creating environments with natural materials can improve well-being and this has resulted in a large number of collections that honor the natural world. Tile manufacturers are also well aware of the importance of sustainability and are working with nature rather than depleting its resources.
Pop culture – past and present
Exuberant balance is the most fun, eye-catching trend. It explores the notion of maximalism, using cultural narratives to decorate living spaces with rich colours, patterns and materials. Drawing on decades of rich cultural design combined with a bold look at the future of design, these collections make statements that resonate.
Look and please touch
Advances in digital and 3D/4D technology have led to collections that beg the question, “How could this be a tile?” From the stripes in marble-look tiles to the rough-hewn periderm layers that make up tree bark for wood-look tiles, the natural world is recreated using tiles’ own natural properties.
Tile can be both a serene backdrop to any luxury project or the main character, and when looking for either one, it’s best to make sure the choices match whatever the project calls for. These tiles answer that call beautifully.
Advances in extruded tile manufacturing have given tile designers the freedom to create collections dating back centuries to handmade tiles, while simultaneously incorporating newer technologies such as slip resistance and the strength to withstand high traffic areas.
Tile of Spain also unveiled its 2022 Tile of Spain Look Bookwhich once again shows the range and depth of the group’s ceramic offerings.
The Look Book is, according to the group, a valuable reference guide, highlighting the latest ceramic pieces from Spanish manufacturers. Tile of Spain said it invites everyone to browse its digital catalog and discover the true beauty and power of ceramics from Spain.