The Great Reveal 2022 is here
This is an overview of FCNews‘ Great Reveal 2022. For full product details, see The big reveal 2022 issue (Jan. 10/17, 2022).
As the flooring industry kicks off a typically busy winter sales season, specialty stores are looking for that next differentiating product, whether it’s a hidden gem no one saw coming or perhaps a reimagining of a winning collection. With COVID-19 still causing disruptions (causing, for example, the cancellation of CCA Global’s winter convention), retailers welcome the opportunity to preview new products where they can find them. FCNewsGreat Reveal offers manufacturers creative ways to showcase their innovative products to specialty retailers eager to showcase new floors that will delight their customers.
WAs the COVID-19 pandemic continues to rear its ugly virus head in the form of the Omicron variant, unlike last year, many of the winter and spring conference schedules are slated to continue as live, in-person events. And that would include the grandfather of all – Surfaces, scheduled to take place Feb. 1-3 in Las Vegas.
In anticipation of the big show, floor manufacturers are preparing new launches that will span all product categories – from home carpet to water-resistant laminate and, of course, waterproof LVT and its many variations.
Many of these groundbreaking introductions will be covered on the pages of News about carpeting as it unveils its second annual edition of The Great Reveal – a platform to provide manufacturers with creative ways to showcase their new products to retailers.
Below is an overview of what is being rolled out for the new sales season. More extensive product details are in FCNews‘ Great Reveal 2022 Supplement.
From its roots as a carpet supplier, Engineered Floors has grown into a multi-surface supplier of both mass-dyed soft surfaces and SPC products with realistic wood looks. Both are featured in The Great Reveal, most notably the signature PureColor body-dyed fiber, which has elevated the EF/Dream Weaver brand in the eyes of floor dealers. Engineered Floors’ solution-dyed production not only sets the tone for style and design, it’s good for the environment too.
i4F’s mission is to improve floors through technological excellence, meaningful innovation and human partnerships. Indeed, i4F impresses on many fronts. On the product/tech side, the i-Click4U (Click4U impermeable) is a water-resistant, one-piece drop-lock floor installation system that has exceeded all NALFA requirements and has been approved by German and French test institutes. i4F is also about partnerships and licensing. Through an exclusive patent partnership with Quickstyle Industries, i4F has sole licensing rights to Quickstyle’s True Grout patent portfolio in markets around the world.
Indusparquet considers itself the gold standard in premium Brazilian hardwood floors. An example of this is Largo Brazilian Chestnut Autumn. Called arguably the most versatile floor in the entire Indusparquet line, Brazilian Chestnut Autumn combines warm tones of gold and brown with a wire-brushed, low-gloss matte finish to enhance the beauty of any room. One of the fastest growing product groups is Brazilian Oak, which is distinguished by its very clean appearance and a 7¾-inch wide plank format.
Lions Floor offers a wide range of classic yet stylish SPC floors with the very latest registered embossing technology. The end result is a range of highly durable, 100% waterproof flooring products designed to not only last, but more closely mimic the texture of real hardwood veneer.
LW Mountain may not yet be a household name in flooring retail circles; however, the supplier wants to change that in 2022. LW Mountain has more than 200 flooring options to choose from, as well as its own transition program that offers moldings that exactly match the base product. Additionally, the company’s new waterproof laminate collection (Bridgeton) comes on a 14mm platform with V-groove chamfered edges, as well as a 7-inch wide shelf with an attached 2mm EVA foam pad.
Mannington continues to pursue its mission to bring innovative products with great style and design to the market. The 2022 lineup is filled with potential winners such as Restoration Revival. Capturing the natural, rustic beauty and modern appeal of hickory, Revival is the latest addition to this year’s award-winning Restoration collection and is presented in an 8-inch wide format in 20 individual shelf designs. Mannington also showcases CraftedEdge, a next-generation technology that allows SPC to mimic the look of real hardwood floors.
After putting the “new normal” to the test in 2021 with its successful Momentum Roadshow, Mohawk is back on the road this year. At Surfaces, Mohawk will bolster its significant brand strength with new offerings from Mohawk, Karastan, Pergo and its Performance Accessories division. In 2022, Performance Accessories will launch a stair tread program to help retailers reach previously untapped markets and provide a waterproof quarter-round specifically designed as a universal accessory to address the burgeoning waterproof flooring market.
The importance of healthy homes has taken on new meaning in the era of COVID-19. In that regard, Phenix is as well positioned as any in the industry. Phenix is the exclusive supplier of residential carpets with Microban surface protection. Microban helps protect against the growth of bacteria, mold and mildew 24/7 and is said to remain 99% cleaner than untreated surfaces. Phenix is also known for its trendy styles; as such, it will debut several ForeEver PetPlus products.
Perhaps the most exciting development on this year’s Surfaces is the return of Shaw Floors as an exhibitor. As the company has pointed out, it’s a new year and – with it – a redesigned Shaw residential division. That means more programs and initiatives spanning the entire home portfolio of brands, including Anderson Tuftex and COREtec. Shaw Floors has plans to wow the public with products such as Favored Path, a Pet Perfect rug with a remixed herringbone pattern that strikes a perfect balance between pattern and texture.
SLCC’s impressive portfolio includes composite hardwood, laminate and luxury vinyl floors. From the high-quality parquet floors to the value-driven offer, high-quality production and selection of types are the keywords. A product to look at is a new SLCC laminate with wavy design patterns and natural looking knots made from oak wood for a modern and contemporary look.
Unilin is pushing the envelope with Surfaces with six technology introductions designed to address the industry’s key challenges: two resilient cores that deliver durability and improved performance; a technology to waterproof laminate; a solution for square tiles with a click system that can be placed in a checkerboard pattern; a ceramic imitation for SPC; and digital printing.
With increased impact resistance and superior thermal properties, HDPC floors are designed to provide a lifetime of worry-free beauty and performance. On Surfaces, Wellmade reveals exceptional HD visuals and new painted bevels that are the hallmark of rigid core HDPC vinyl planks. It also introduces acid-colored concrete vinyl tiles with variegated colors.