Stanton launches newly-designed websites – Floor Covering News

website redesignWoodbury, NY.—Stanton Carpet Corporation, the nation’s leading supplier of decorative, high-quality carpet, custom carpets and LVP, recently completed a redesign of its website. Stanton launched the recently updated consumer site and stantonb2b.com dealer web portal.

“Stanton has always had a robust B2B portal, but we challenged ourselves to improve this experience by dramatically improving functionality and improving the overall aesthetic,” said Christine Zampaglione, Stanton’s senior director of marketing. “We believe we have achieved those goals and hope our customers agree once they explore the new websites.”

A leader in style and design in the flooring category, Stanton said it has always focused on beautiful visuals showcasing its luxury brands. The website redesign has been done to maximize the highly stylized photography, showcase offerings across all product categories and inspire the user with educational and meaningful content, all within an intuitive user experience, the company said.

Here are some highlights of what’s new, according to Stanton:

  • Improved mobile/tablet responsive design
  • Accessibility options for ADA compliance
  • Homepage
    • New navigation bar with updated categories such as new arrivals, filled area rugs, luxury vinyl and carpet FAQs, Flooring 101, Flooring Glossary
  • search product
    • Better images with larger swatches.
    • Rollover on steel graphics shows the space scene.
  • Product detail page
    • Swatch images are larger for a better view of the texture.
    • Visualize the CTA on products available in the tool.
    • You can now select multiple samples to add to your cart at once.
    • Additional information menu on each product, including fiber information, warranty, cleaning maintenance and installation guide.
    • Color code added in the product details.
  • Digital library
    • New section on the website for lookbooks and catalogues. These PDFs run like a real magazine to provide a more traditional reading style.
  • B2B Extra highlights
    • Updated Stanton dashboard for easy access to critical business information.
    • New Stanton outlet with roll and rest specials and different products.
    • Stanton image library link on home page.
    • New stock check page shows available stock in all product categories.
    • The “Made to Order” tab contains information about the Pinnacle program.

“Our ongoing mission is to make doing business with Stanton easy and efficient, and most importantly, to provide an improved user experience through our websites, 24 hours a day, 7 days a week,” said Jonathan Cohen, Stanton CEO. “By innovating our technology processes and platforms with feedback from our customers, we stay ahead of the curve to better serve them in a meaningful way.”

Stanton said it has recently introduced its visualization technology and has seen overwhelming use of the tool that guides the consumer, designer and RSA when buying flooring.

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