Shaw’s much-anticipated return to TISE lives up to the hype
Las Vegas—That’s a wrap for TISE 2022, and Shaw’s residential and main street brands—Anderson Tuftex, COREtec, Philadelphia Commercial and Shaw Floors—said they lived up to the hype. During the event, the flooring leader invited customers to celebrate its return, after a 15-year hiatus, with show-stopping demos and an immersive, interactive booth experience that won Best Large Booth Design at the event.
“The Shaw space on the TISE show floor was an ideal example of how we have reimagined product selection online and in store, with storytelling integrated into the experience,” said Nina LoCicero, vice president of marketing and digital commerce for Shaw’s residential division. “Everything last week was created as a way to illustrate how we are actively driving and delivering highly qualified leads to our retailers. The space was designed to be an immersive customer experience, and we’re thrilled and honored to have our efforts recognized with a Best of TISE 2022 Award.”
If you couldn’t make it to the show or missed any of the excitement in the Shaw space, check out the FCNEWS LIVE at Surfaces coverage.