Retailers React: Which product has surprised you the most in 2022?
Every two weeks, FCNews seeks floor sellers across the country to provide advice on current topics. This week we asked: Which product surprised you the most in 2022?
Here are their reactions:
Due to the negative connotation laminate flooring has had in recent years, we were surprised to see this category increase its share of our flooring sales. The laminate visuals are great and the price seems to be lower than vinyl tile. It has been a great addition to the waterproof category.
— Ben boss, Boss Carpet One Floor & Home, Freeport, ill.
Carpet has surprised me the most in 2022. It has been stable, stable and predictable, which is driving sales. Plus, many fun year-round sandwich specials and summer launches have made it easy to satisfy customers and close sales. Carpet has been big and in charge here at Frazier’s. It still represents over 42% of our total revenue.
—Kevin Frazier, Frazer’s Carpet One Floor & Home, Knoxville, Tennessee.
The product that is still doing well is RevWood. Clients are not married to LVP; they want a waterproof option that doesn’t sound loud and has the grinder behind it, while being a solid product that is scratch resistant. The fact that [RevWood] is thicker than SPC gives it a higher observed value.
—Don Lovato, CarpetSourceUSA.com, Albuquerque, NM
The products that are surprising are some of the new LVP-LVT products and how realistic they look on real wood and/or tile. We get a lot of positive feedback from our customers, resulting in sales.
— Don Cantor, More interiors Chelan, Chelan, Wash.
We notice that more and more people are asking for real hardwood. That’s good for us in terms of profit margin; customers do not want to tackle it themselves and prefer to have it installed by us.
—Mike Falk, Foulk’s Flooring America, Meadville, Dad.