Retailers of the Year 2022: R.A. Siegel, The Brandon Company

Specialty flooring retailers are the driving force behind this industry. Their success fuels every channel from residential retail to commercial. To honor these companies, FCNews publishes his inaugural Retailers of the year edition. It is an attempt to draw attention to those retailers who excel or distinguish themselves in some aspect of their business. In this issue, suppliers and vendors nominated retailers they think deserve a mention and why they stand out from the crowd.

FCNews“The Retailers of the Year issue features some of the industry’s most experienced dealers from influential buying groups and smaller non-group retailers. In other words, it reflects retail as a whole.

When choosing their top retailer partners, suppliers looked beyond sales volume to other key attributes such as communication skills, trust, corporate culture and even benevolence as differentiators. Suppliers/sellers nominated up to four retailers (or in some cases distributors) for consideration and explained why they stood out. FCNews then narrowed down the winners based on the scope of merit awarded to each.

Visit FCNews.net every day this week and next as a new winner of the Retailers of the Year edition will be presented. Today’s highlight is Wellmade’s nominations and winners: RA Siegel Company and The Brandon Company.


retailer of the year numberRA seal
Austell, Ga.

What Wellmade had to say:

RA Siegel remains committed to new ideas and product innovations. It currently markets our hard core vinyl and hybrid hardwood flooring collections. As a key partner of Wellmade, RA Siegel provides outstanding brand recognition and merchandising support for private label programs across their territories.

About R. A. Siegel:

The RA Siegel Company has served customers in the Southeastern United States since 1950 and currently supplies flooring retailers and contractors in Georgia, Florida and Alabama. Top retailer accounts include ProSource of Melbourne, Fla.; Country Carpets, Canton, Georgia; And yes-san carpets, reform, ala. Siegel acts as an advisor to these retail partners and helps grow their businesses.


retailer of the year numberThe Brandon Company
North Little Rock, Ark.

What Wellmade had to say:

Brandon currently maintains our HDPC Waterproof Hardwood collections under their brand name throughout their territory as it continues to emerge as a key partner in bringing this innovative flooring technology to market.

About The Brandon Company:

Founded in 1903, The Brandon Company has grown to become the leading distributor of flooring in central Arkansas. Today, The Brandon Company serves hundreds of flooring retailers in the South and South Central states. Major dealers include three in Baton Rouge, La. established companies – Any Time Flooring, Cornerstone Flooring and Helpins Flooring America – as well as Carpet One Floor & Home, Springdale, Ark. and Myers Flooring in Nashville, Tenn.

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