Performance Accessories sponsors Installer of the Year

Performance AccessoriesCalhoun, Ga.—Mohawk and Performance Accessories are sponsoring The International Surface Event’s (TISE) Installer of the Year competition as it travels across the country, featuring soft and hard floors and accessories to match. Stops include Orlando, Florida; St. Louis, Mo.; San Leandro, California; and surfaces in Las Vegas.

“Installers are the heart and hands of the flooring industry,” said Kelli Widdifield, senior vice president of marketing at Mohawk. “We are proud to sponsor this competition and support installers across the country by listening and sharing their stories so we can work together on the issues facing our industry.”

During the first regional stop in Orlando, ahead of the CFI Convention and Expo, six installers performed complex installations. The two-day competition featured leaders from International Certified Flooring Installers (CFI) guiding the participants. In addition, a Performance Accessories expert was on hand to teach an aspiring installer how to install waterproof wood floors using accessories such as the 5-in-1, waterproof quarter-round and wall plinth.

To gain valuable insights, the Performance Accessories team said it interviewed competitors and other installers from all walks of life in addition to the president and CEO of the World Floor Covering Association (WFCA), Scott Humphrey.

“Installers and other industry professionals can see the stories we’ve captured by subscribing to our Performance Accessories Insider emails,” said Laura Bartley, senior director of marketing, communications and events at Mohawk. “Our email campaign also provides opportunities to learn more about Performance Accessories and how our products are designed to fit right the first time, eliminating steps and reducing the number of tools needed. To increase subscriptions, we’re giving away two $500 CFI grants to deserving installers who want to continue their education.”

According to Dana Hicks, Informa Markets event director, the best installers are always learning. “As we bring the competition back into regional form, we are grateful for sponsors like Mohawk and Performance Accessories who have really stepped up to support our competitors,” said Hicks. “Along with flooring and accessories, their scholarship donations will go a long way.”

Enter to win a $500 CFI scholarship for certifications here.

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