On3 aims to advance industry training, education
Next, is the app’s AI engine, which is designed to adapt to each user individually. “We have all different levels of users out there,” Baldocchi noted. “Some of them are absolute experts; some of them are complete rookies. The AI engine understands those learners and will modify the coursework depending upon the individual using it.”
According to Baldocchi, there are several ways in which the AI engine works. no. 1 is to feed the system on the front end. “You can say, ‘Hey, this is Joe. Joe has 25 years in the business.’ The app will send Joe primer questions, and by answering certain questions a certain way, the app will know he doesn’t need to take courses ‘x, y, z,’ and it will advance him to where he needs to be.”
The next way the AI engine can analyze a trainee is simply by that trainee tackling the modules. “As they test through the process, the app knows if it took two or three times to pass a particular five-question test. It will then send them a few questions periodically. If they don’t get those right, the app is going to tell them to re-do the course. So, it’s basically starting to adapt to the learner. And the more data points it gets, the more it knows that learner and what that learner needs.”
On3 comes fully equipped with hundreds of modules across categories from product knowledge to leadership training, risk mitigation, best practices and more. Each module is five minutes versus traditional training, which can be clunky and time-consuming, according to Baldocchi. The modules are a part of an overall course for each user to pass—complete with quizzes and an On3 certification.
“It’s really all about how you deliver the content,” Baldocchi said. “We’re putting the content into their hands in a way that’s never been done before and a way that’s proven to increase retention. And why not give them the chance to knock out a module or two when they have a couple of free minutes?”
The training modules are created in several ways. First, they can be generated by retailers, suppliers, contractors, etc., using their own educational content such as training videos, which On3 will convert into a training course.
Several well-known experts have already contributed to the lineup, including:
- “Reading Plans” by Jim Rogers, No. 1 LinkedIn instructor for construction
- “Supply Chain” by Ken Pinto, author, supply chain expert
- “Risk Mitigation” by Northwest Contractors Alliance (NWCA)
- “Leadership” by Kevin Eikenberry, The Kevin Eikenberry Group, Forbes council member
- “Builder Operational Best Practices” by Mark Hodges, Blueprint Strategic Consulting
- “Magnetic Caring Experience Course (Customer Service)” by Dr. Chip Bell, author, expert in customer loyalty, service innovation
- “Flooring Knowledge” by Rite Rug Flooring, Ohio
Another way to create modules is by using On3 Create, which allows owners to develop their own modules in real time. “This is the most fun and exciting part,” Baldocchi said. “On3 Create allows you to basically develop your own content on the fly. It can be a sales training course, an installation course or a brand-new product that you want to introduce to your team. With On3 Create, you can type in your objectives or you can create video content and then you send that off to On3, and On3 will turn that into a module within the week.”
Each module is also “coachable,” meaning users aren’t just left to view and complete tasks blindly without input from their supervisors. “There’s an opportunity for them to do coaching sessions,” Baldocchi explained. “The coach isn’t sitting right next to them feeling like they have to hold their hand the whole day. That employee could be out in the field, let’s just say, installing a 12 x 24 tile. Well, they could take a video of themselves installing the tile and then send it to their coach through the app. The coach will actually be able to get it in real time and send that installer a note back via text saying, ‘Great job. Nailed it or offer additional feedback.”
On3 and On3 Create are now live.