MRA warns efficiency incentives for homeowners are going in wrong direction in light of climate change impacts

Demand for home air conditioning in the United States is projected to increase by 59 percent over the next 30 years, increasing emissions, putting pressure on power grids and helping millions of middle- and low-income American families already living in the area. struggling to pay their utility bills are financially taxed. Longer patterns of warm weather, increased need for home cooling and urgency of climate change have led MRA, a leading housing trade organization representing the metal roofing industry, to call for more and better incentives to help increase home efficiency.

PORTLAND, Or., Aug 17, 2021 /PRNewswire-PRWeb/ — The start of the fall season is usually the time to prepare for colder weather, but with a changing climate, many regions are now experiencing warmer weather patterns that extend much longer into the year, forcing air conditioning systems for home not just nice to have, but a necessity for families everywhere.

That increasing demand is why the Metal Roofing Alliance (MRA) is calling on federal, state and local governments and utilities to take more action to encourage homeowners to make smart, energy-efficient decisions when it comes to building and remodeling homes. While some utilities continue to offer local rebates to encourage homeowners to make more energy-efficient choices, many of the federal tax credits and incentives formerly offered through programs such as ENERGY STAR have been revised, reduced, or in some cases phased out completely.

Unfortunately, the lack of strong, sustained incentives to encourage more efficient practices has coincided with a massive spike in home cooling demand across the country and an urgent need to reduce dependence on fossil fuels. As reported by Yale School of the Environment, as the temperature rises, the demand for air conditioning in the home increases the United States is expected to increase by 59 percent over the next 30 years, increasing emissions, putting pressure on power grids, and financially benefiting millions of middle- and low-income American families already struggling to pay their utility bills. be taxed.

Better home building and remodeling practices designed to conserve energy, such as choosing high-quality, high-efficiency, durable metal roofs, can significantly help offset those effects, according to the MRA. Cool metal roofs provide high solar reflectivity and help release heat gain, reducing the amount of air conditioning needed by as much as 10-15 percent, and the Environmental Protection Agency estimates an ENERGY STAR qualified roof can lower roof temperatures by as much as 50 degrees F. In the past, federal incentives have recognized the powerful energy-saving potential of high-performance metal roofs that can emit as much as 85 percent of solar heat gain to keep homes cooler. Still, there are no more federal tax breaks for Cool Roofs to help homeowners who want to make a more efficient and sustainable choice.

Encouraging homeowners to improve their home’s insulation and consider installing residential solar systems would also make a significant difference in reducing the energy and environmental burden caused by the increasing use of air conditioning in the home. But while they significantly reduce costs in the long run, these types of investments often come with higher price tags. That makes them out of reach for many homeowners, and why programs that help ease upfront investments in better-performing, more efficient improvements are so essential.

“A trifecta of forces is underway: warmer weather, the need to reduce energy consumption to help fight climate change, and alleviate the financial impact on families, not just today, but over time. ” said Renee Ramey, executive director of the MRA. “Incentives, credits and rebates are important because they can give homeowners a way to make investments that address these issues in the long term. More utilities, as well as federal, state and local governments, would do well to consider programs that are designed to help encourage these practices as much as possible.”

To learn more about how energy-efficient metal roofs perform and how to choose a high-quality metal roof for your home, visit

About Metal Roofing Alliance (MRA)
Representing the residential metal roofing industry in the United States and Canada, the Metal Roofing Alliance (MRA) was formed to educate consumers about the many benefits of metal roofing. The main purpose of MRA is to increase homeowners’ awareness of the beauty, durability and money-saving benefits of high-quality metal roofing, and to provide support to the residential metal roofing industry. For more information, visit MRA at:

Media contact

Darcie K Meihoff, MRA, 9719983782,

SOURCE Metal Roofing Alliance

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