Mohawk unveils SmartStrand Demo Video Challenge
For over 16 years, SmartStrand carpet has undergone challenge after challenge. This summer, Mohawk put SmartStrand to the test again with help from its residential sales team.
For the SmartStrand Demo Video Challenge, each team received a large piece of SmartStrand carpet and was instructed to be creative and demonstrate how exceptionally clean and exceptionally durable this product is. 39 unique videos were submitted, and from messy kids and animals, water balloon throws, barbecues, golf course fun and even a Jersey Shore adventure, the contestants didn’t disappoint.
Team Chandler, led by Mike Chandler, Mohawk’s District Manager for the Midwest region, won all categories – Best for Cleanability, Best for Durability, Most Creative/Unique, and Demo Challenge People’s Choice – with a clean slate to close out the challenge.
Be sure to watch the winning SmartStrand Demo Video Challenge video here – on Mohawk’s new TiKTok account.