Mobile Marketing, Roomvo launch analytics module
Pottstown, Pa.—Mobile Marketing and Roomvo have taken their partnership to the next level with the launch of a dedicated visualizer analytics module, available in Mobile Marketing’s client portal.
Equipped with powerful analytics from Roomvo, retailers can gain unprecedented levels of insight into their consumers and make data-driven business decisions—from inventory management to promotion planning and more, according to the company.
“We are thrilled with the Roomvo analytics we’ve been receiving in our insight portal,” said Tom Urban, general manager, Great Lakes Carpet and Tile. “Because we are able to see the exact products our customers are viewing, we are able to make business decisions specific to current trends. It is a remarkable tool that we’re grateful to have.”
According to the company, the new analytics module follows the recent launch of QR codes for showroom samples, allowing consumers to enter Roomvo’s visualizer directly to specific products while keeping consumers on the retailer’s website.
“The partnership with Roomvo has just gotten better and better,” said Jason O’Krent, director of sales, O’Krent Floors. “Having the ability to use Roomvo’s technologies in a way that is more customized for our business is very beneficial. We keep our client’s eyes on us instead of them seeing dealer locator pages filled with competitors.”
Collectively, Mobile Marketing and Roomvo power the website and visualizer for the largest flooring retailers in North America, according to the companies. These enhanced services are exclusively available for products from over 100 brands currently on the joint platform. “We are thrilled by the positive feedback from flooring retailers and are more excited than ever to provide the most powerful digital sales tools in the industry with Mobile Marketing,” said Pawel Rajszel, CEO, Roomvo.
according to Carole Cross, founder and CEO of Mobile Marketing, the company’s partnership with Roomvo provides clients with specific details about what users are viewing in the visualizer. “Our clients are able to see exactly what products people are interested in, what rooms in the home customers are looking at, if they are using their own photos or staged photos and the interactions customers have on retailers’ websites. We’re doing this while keeping the user on retailers’ branded websites. There is a growing need for retailers to provide a comprehensive shop-at-home experience. Roomvo is an important tool used in the shop-at-home experience.”
Roomvo and Mobile Marketing have attended numerous trade shows and conferences together this year, including The International Surface Event (TISE) and the National Flooring Alliance conference, to show retailers the benefits of the integration and partnership firsthand, according to the companies.