Mirage acquires Parquets Alexandra – Floor Covering News

St-Georges, Québec—Mirage, the manufacturer behind the Mirage, Vintage and Ten Oaks brands of hardwood floors, has acquired Parquets Alexandra. The acquisition aims to ultimately give Mirage customers access to an expanded and complementary range of products that will generate new sales opportunities to grow their businesses for the future.

The main advantages of the Parquets Alexandra acquisition, according to Mirage, are the quality of the team, the brand awareness and the finishing options. This acquisition will continue to strengthen and maintain Mirage’s position as one of the top hardwood flooring manufacturers in North America, the company said.

Pierre Thabet, president of Mirage, said he is convinced that this collaboration will benefit all parties involved, including its customers, suppliers and employees. “Parquet Alexandra is a great addition to our family of quality hardwood flooring brands. We will continue to focus on being the hardwood flooring experts in our industry.”

Alexandra Fortier, president of Parquets Alexandra, will join the Mirage team and provide her expertise to help the company continue to meet its growth goals going forward. “MIRAGE has a great business philosophy that uses common sense when making decisions,” she said. “Innovation and progress will undoubtedly be part of this partnership. We are optimistic about the potential this decision will bring to both organizations.”

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