Midwest, Welspun Flooring partner to support FCEF

Dalton-Midwest, a wholesaler of building products in Utah, Colorado, Idaho, Wyoming, Montana and Nevada, is adding a new line of flooring from Welspun Flooring to its extensive offering. According to the company, these new products will help support the flooring industry and individuals starting a career as a craftsman with donations to the Floor Covering Education Foundation (FCEF) based on sales of this selection of products.

The FCEF was established in 2019 primarily to address the shortage of installation professionals and the continued decline of qualified installers available to keep up with the demand for professionally installed flooring. “An extreme shortage of flooring installers is affecting all companies in the flooring industry,” said Jim Aaron, executive director of FCEF.

The FCEF is currently offering scholarships to make training affordable. They also work to ensure that flooring craftsman education is available at technical schools and other facilities around the country.

Midwest supplies a wide variety of building products, including flooring, countertops, cabinets and supplies. Throughout its 84-year history, Midwest has prided itself on providing quality products and excellent service to its customers. “This simple program from Welspun Flooring makes it easy for us to donate and support FCEF – we simply add $0.01 to every square foot of flooring we purchase from Welspun,” explains Clint Beckstead, VP, Flooring for Midwest, from. “We know our customers will buy more if they have more installers to handle jobs. It’s not just a shopping problem. The shortage affects us as a distributor and ultimately anyone who supplies materials or supplies used in the installation of floors.”

Midwest will add Welspun’s SPC and carpet tile products to its offerings. Welspun and Midwest said they chose to support the FCEF with this charitable program because their cause supports the entire flooring industry and positively impacts customers. “It is extremely important to us to support the industry and ensure we have the craftsman needed to professionally install our products,” said Amol Naravane, Vice President of Welspun Flooring.

Through this program, Midwest said it is also committed to spreading awareness about the opportunities available to individuals seeking a profitable and sustainable trading career. It spreads the message that flooring craftsmen are highly skilled individuals who are essential to the flooring industry. Anyone interested in a career as a flooring craftsman should stop by flooryourfuture.com to explore careers, discover training opportunities and apply for FCEF scholarships to support their education.

“We are thrilled to have Midwest’s support through Welspun’s giving program,” said Aaron. “They are stepping up to be part of the solution and ensure our industry’s ability to recruit talent and take the flooring installation industry to the next level.”

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