LSI Flooring acquires pad business, updates website

LSI floorsNew York, NY – After expanding nationally in 2021, LSI Flooring – a national agency for flooring products, sales and marketing – acquired Daltonian Flooring’s carpet and floor covering business this year.

The carpet and floor cushion products are developed after years of scientific research and manufactured with patented chemistry and technology. LSI filling products are made of extremely high density polyurethane and can be used in both contract and residential markets.

LSI pad is said to be produced with a woven polypropylene fabric on one side, like the kind of fabrics in which carpet is tufted. This eliminates any hot iron seam issues that are common with other pillows. These products can be flipped to create two completely different feelings, one softer than the other. The cushion can be turned over to give a slightly softer feel for residential areas where a softer feel is desired, such as bedrooms and the living or family room, yet not touch the bottom.

Products are also offered that work with removable or permanent adhesives for a double-adhesive installation. The carpet can be picked up separately or the filling can be picked up as well without leaving a mess on the floor. The carpet benefits from the cushioning properties of high-density polyurethane, and the end user would still have the stability of a glued-down carpet, the company said.

LSI said it has significantly ramped up its marketing and promotion of these carpet and floor cushion products. Products are stocked in Calhoun, Ga., and are available in 6-foot or 12-foot widths.

Redesigned website

LSI Flooring has considerably renewed its website. “LSI has always had a more sophisticated website than other sales and marketing agencies, but we felt we needed to improve the usability of the site for our dealers and for the designers and consumers who use the site to find products,” says Larry Lane. , chair.

The website redesign was specifically done to showcase the company’s product offerings across multiple categories and to help customers, designers and consumers find the products they need faster. LSI Flooring worked with Floor Force, a company owned by Broadlume, on its e-catalogues. “Floor Force was the key; we couldn’t have taken on such a big undertaking without all the fantastic support from Floor Force,” Lane said.

The following are the main highlights of what’s new:

  • You now select your location and the site will automatically filter for only the factories that LSI represents in your specific geography.
  • You can now order free samples from all factories LSI represents, 24/7.
  • You now have access to three e-catalogs (Broadloom, Area Rugs and Hard Surface) with thousands of products in stock.
  • You can filter by brand, color tones, fiber content and application (residential, commercial or outdoor).
  • You can now search among all brands LSI represents in one search (ie search for all white wool carpets and any white wool carpet will appear from all factory brands LSI represents).
  • Tabs for Outdoor, Eco Friendly, Carpet Tile and Area Rug and Runner products have all been added.
  • All LSI Padding products have been added to the site.
  • A significant amount of technical information has been added on product construction, carpet fibres, padding, cleaning and maintenance.
  • “Dealer Services” now includes links to product specials, closures, overstocks, etc.

The company said its mission is to make doing business with LSI Flooring easy and efficient. “We always want to be our dealers and showrooms and the primary source for their flooring needs,” said Mark Lane, executive vice president.

Comments are closed.