Laticrete appoints new digital marketing manager
Bethany, Conn.-Laticrete, a leading manufacturer of globally proven building solutions for the construction industry, has promoted Sharon La Riviere to Digital Marketing Manager. La Riviere was most recently senior strategist for digital marketing and search engine marketing (SEM) and will now lead the digital marketing communications function for all business segments in Laticrete, North America.
In her new role, the company said La Riviere will be responsible for building and expanding platforms that educate and promote the organization and its products to customers and prospects, researching and implementing new innovative marketing strategies to support integrated marketing communications planning, as well as overseeing digital marketing budgets and directing the digital marketing team.
“In every aspect of her work, Sharon remains both ambitious and laser-focused, not only on what the customer needs and how she can deliver it to them, but also on every team member she works with,” said Maria Oliveira, senior manager of marketing. communication, Laticrete. “Sharon has successfully led and achieved important goals in all facets of our digital space, making this promotion well deserved and we look forward to seeing her take our social media and digital presence to the next level.”
With over 23 years of marketing experience, La Riviere began her career at Laticrete in 2016 where she was responsible for developing strategic marketing plans, social media management, website content creation and developing search engine optimization (SEO) and pay-per-click (PPC) campaigns. According to the company, La Riviere will now focus its efforts on accelerating Laticrete’s brand strategy, growth and leadership across all of Laticrete’s digital media, including significantly improving its social media presence.
“The most rewarding part of my job is when I hear feedback from a client I’ve helped,” said La Riviere. “In my new role, I want to continue to ensure that Laticrete solutions are found where and when our customers seek guidance and on an even larger scale.”
La Riviere is recognized by many industry publications as a top-rated social media professional and a credible resource. Recently, La Riviere shared her expertise in a Tile Money live podcast during Coverings 2022, presented on the topic of “How to Use Social Media to Differentiate Your Business” at Total Solutions Plus 2021 and has written articles in other industry publications.