Karastan introduces new products, merchandising

karastanCalhoun, Ga.—In 2022, Karastan carpet will get a refreshed look in-store and online including a new assortment of sophisticated and timeless products, featuring innovative fibers and manufacturing technologies, all with an eye on enhancing the customer shopping journey, according to the company.

“Since 1928, Karastan continues to be the flooring provider that helps discerning homeowners live beautifully,” said Jason Randolph, senior vice president of residential sales for Karastan and Godfrey Hirst. “Our 2022 line features more than 20 new products that merge modern classics with handcrafted visuals and stunning colorations. We’ve thought of the target consumer, and their style is reflected in every detail. These details couldn’t be achieved without our ColorMax and KaraLoom technologies.”

With ColorMax technology, Karastan’s expanded offerings feature a proprietary dyeing process that brings colors and designs to life with sharper, crisper and more precise colorations. Karastan will also be expanding its products featuring KaraLoom technology, which replicates the look of woven wool carpet for beautiful pattern and loop designs with enhanced performance and value. Together, the 2022 assortment will include a combination of bold and intricate patterns and multicolor and solid loops, featuring the latest color trends, the company said.

Along with these new products, Karastan said it will help retailers make it easier for consumers to shop for fashionable flooring options online and in-store. “We’re focused on elevating how consumers shop for luxury flooring,” explained Denise Silbert, vice president of marketing, soft surface. “We understand the importance of visualization and the opportunity to connect online shoppers to a Karastan retail partner so they can see our new in-store studio destination display, inspiring them so that it’s easier to shop.”

A new online platform with inspiring visuals will also streamline the shopping experience, according to Karastan, allowing users to easily search for flooring options, differentiated products and the features and benefits that help them decide what best suits their homes and families. Once in the store, customers can see their style visions up-close on a new destination display.

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