Kährs, Upofloor merge brands – Floor Covering News
Altamonte Springs, Florida—In 2012, as part of its mission to offer “floors that exceed expectations,” Kährs Group acquired Upofloor, an industry pioneer in resilient flooring. Upofloor is now fully brought under the Kährs brand and in the future the Upofloor brand will become part of the Kährs product range as “Kährs Upofloor”. While the name of the Upofloor brand changes, the products remain the same: high quality, extremely durable, aesthetically daring and environmentally friendly, the company said.
The two brands are highly compatible, the company said, as both are highly respected innovators in the flooring industry. Since the 1950’s Upofloor has been a leader in the commercial flooring industry and since 2000 it has led the industry as a pioneer of PVC-free flooring. As one of the oldest wood flooring manufacturers in the world, Kährs said it enjoys prestige as the inventor of the first composite hardwood floor and also the first to offer a glueless locking system for wood floors. By bundling these brands, Kährs Flooring aims to be the one-stop-shop for durable, high-quality floors for every room and style.
“Kährs has worked diligently over the past few years to expand our portfolio of flooring products and ensure that every brand we integrate follows our mission of environmental responsibility,” said Sean Brennan, Kährs Group Americas president. “Upofloor is a strong brand within our group and the migration under the established Kährs name will only help further strengthen our mission to produce high-quality floors without the use of strong chemicals and with a low environmental impact in the long term. “
With options ranging from Kährs hardwood floors and luxury tiles to Kährs Upofloor PVC-free resilient floors and clean PVC quartz floors, Kährs Flooring offers a beautiful, durable product for any residential or commercial space.
Since the Kährs company has been driven by innovation and sustainability since 1857, users can continue to expect excellent quality, design and environmentally conscious products from the entire Kährs product family, including Kährs Upofloor.