It’s time to get back to regional markets
Zoom presentations and representative visits with limited samples have been great when in-person events stopped during the COVID-19 pandemic, and some buyers have chosen to continue purchasing their inventory that way. Fortunately, as we’ve seen with our continually growing Flooring Markets, located in Dallas, Atlanta and Biloxi, retailers are ready to see and fully showcase new products in person.
The innovations coming from the flooring industry are unprecedented. Product categories compete for market share – and that always leads to innovation. The pandemic has given most of our flooring manufacturers time to improve their product offerings, and they are ready to introduce them to dealers at the upcoming Flooring Markets.
Why should retailers head to one of the upcoming Flooring Markets? Regional markets give dealers the opportunity to see the world of flooring close to home while working with their regional representatives – professionals they have worked with over the years and who know their trade. Time spent outside the store or office is a burden for some small businesses; regional markets reduce the amount of time spent traveling and attending a trade show.
This year, we are partnering with the local chapters of the Home Builders Association (NAHB), National Kitchen and Bath Association (NKBA), and National Association of the Remodeling Industry (NARI) to invite their members to purchase their flooring needs from one of our markets. Because flooring makes up such a large percentage of a project’s budget, it’s important for builders and designers to go to market to see the myriad of options and trends.
By attending Flooring Markets, retailers have the opportunity to:
- View and touch products personally
- See the new products of the year for the first time
- Set your business up for success by purchasing your inventory early
- Build relationships, meet face-to-face
- Take advantage of show specials
- Get access to several new suppliers
But don’t just take our word for it. Here’s what participating sellers, distributors and retailers had to say:
“The beginning of the year is always such an important time in the flooring industry. It is our first opportunity as a supplier to showcase upcoming product launches for the year and get feedback from our retail partners. Our customers want to see and feel the products in person, so they can see for themselves how our luxury vinyl flooring designs enable them to differentiate themselves from their business.”
—Jennifer Uhlemann, Trade Show Marketing Manager, Designflooring Design
“Legendary Floors is always excited and grateful for quality time with our accounts at the Southeast Flooring Market. It’s a great time to connect with old friends, meet new customers and tell them our story in a focused environment. We feel there is no better platform than the Southeast Flooring Market to launch our new programs.” —Andy Jordan, Legendary Floors “Physical interaction with the displays is crucial to getting them into showrooms.”
—Mehmet Tulgan, Topcu Tile & Stone
Lori Kisner is a managing partner of Market Maker Events, which will host three Flooring Markets in 2023: January 12-13, Arlington, Texas; January 19-20, Atlanta; and March 2-3, Biloxi, Miss. Visit flooringmarkets.com for more details.