Happy Feet launches Pinnacle LVP

Top pointChattanooga, Tenn.- Happy Feet International has officially launched Pinnacle, its new line of luxury vinyl planks (LVP) that are said to be two to three times thicker than traditional LVP, creating durability and a floor that will stand the test of time. endured, according to the company.

Most residential LVPs have a wear layer between 6 and 20 mils thick, while Happy Feet said the Pinnacle line is 28 mils. The wear layer is the most important layer in protecting floors, both in homes and businesses. For most commercial applications of LVP, the industry recommendation is a wear layer starting at 20 mils. At 28 mils in length, Pinnacle offers a thicker shelf that can withstand households with children playing, pets and potential spills, the company said.

“We have installed Cornish Pinnacle in the basement of my house and are very pleased with the result,” said Bruno Bertolli, owner of Bertolli Floors. “The installation process was smooth and the painted chamfered edge was a huge plus in ensuring the planks fit properly. This product combines the look of real hardwood with the durability and performance of a top quality LVP.”

Happy Feet said it is working on educating customers about Pinnacle, as it is vastly different from anything in the company’s existing lines. To consumers, processed wood is comparable in thickness. However, LVP like Pinnacle offers features that are not possible with engineered wood, according to the company.

Some of the challenges for engineered wood include stains and scratches, which can be caused by hard wear, pet claws, shifting furniture, or children playing rough. Compared to engineered wood, Pinnacle is waterproof, pet-resistant and child-resistant because of its thickness and wear layer, which sets it apart in the vinyl flooring category, the company said.

“The first year I installed engineered lumber in my new home, I noticed scratches on the floor where my dogs would run to the back door,” said Jeff Manley, vice president of Business Development Happy Feet. “Since installing Pinnacle, I haven’t seen any traces of dog claws anywhere.”

While engineered wood and laminate parquet tends to absorb moisture, the company said Pinnacle doesn’t absorb moisture. The new product also features Happy Feet’s ZeroMark technology, which means kids can write directly on the floor with a permanent marker and it can be easily wiped off with a damp cloth.

Aside from the durability and realistic wood appearance, the thickness and high quality make Pinnacle a product ideally suited to custom home builders, according to the company. “Our customers are attracted to the thickness and weight of the individual planks, but Pinnacle also leaves an impression when looking for value,” said Jared Mertz, manager of Carpet Land Omaha. “The wear layer and finish are impressive.”

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