FCIF launches new campaign – Floor Covering News
Dalton—The Floor Covering Industry Foundation (FCIF) launched a new campaign, “This is My Story,” to raise awareness of the FCIF and highlight how the organization makes a difference by providing financial assistance to families battling floor coverings. life-changing illnesses, injuries and disabilities. The campaign features 39 stories illustrating the life-changing impact of FCIF.
“If I hadn’t had FCIF, I honestly wouldn’t know what we would have done,” said Tammy, whose daughter Megan received a heart transplant at 11 months old and has ongoing medical conditions. “There are no words to thank them for what they have done for us. I pray that God bless them a hundredfold for what they do for other people.”
After a car accident, Jeffrey, a quadriplegic who is wheelchair-bound, is dependent on his elderly parents for care. According to Jeffrey, receiving the grant from the foundation changed both his life and that of his parents.
“Financing the grants relieved an enormous amount of stress and it brought me back to life,” said Sandra, who had been diagnosed with liver cancer and was unable to work and pay her bills. “Thank you so much FCIF for helping me live.”
According to Emily Morrow, an FCIF board member can be an FCIF lifeline by helping with the unforeseen expenses that are not covered and can be financially debilitating.
“I have always admired and respected FCIF and its mission,” said FCIF board member Max Holland. “Very few industries have a nonprofit that is committed to returning workers who have been seriously injured or suffered other hardships.”
This campaign highlights real stories and shows FCIF’s impact on the flooring industry, from grant recipients and their loved ones to FCIF board members and employees.
“We are proud to share the amazing contributions FCIF makes in people’s lives,” said Andrea Blackbourn, FCIF Executive Director. “Sharing stories not only raises awareness that help is there when tragedy strikes, but also demonstrates that flooring workers and their families experiencing medical obstacles can find hope and comfort through the passion and generous support across the industry. FCIF is here to support them and provide life-changing financial assistance.”
According to the foundation, FCIF has been a lifeline for the millions of people who work in the flooring industry for more than 41 years, providing financial assistance to those battling life-changing conditions.
The FCIF board is large and diverse, with 33 members representing manufacturers, distributors, retailers, exchanges and media. “Every member of our board of directors is truly committed to our life-changing mission and I am so grateful for their willingness to donate their time and expertise. Harnessing the collective power of the flooring community is critical to spreading information to those who need help,” said Blackbourn.