EGIA and Microf Partner to Create OPTIMUS, a First-of-its-Kind Financing/Leasing Solution for Residential HVAC Systems

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EGIA, a nonprofit trade association for home improvement contractors, today announced a new partnership with Microf, a leading provider of residential lease-to-own products to the heating, ventilation and air conditioning (HVAC) industry, as well as the launch of a state-of-the-art financial platform that provides contractors and homeowners with the best technology solution for all residential HVAC financing and leasing needs.

The platform, called OPTIMUS, provides a simple, automated process for all applicants, regardless of their credit score or the financial solutions they want. OPTIMUS uses a “soft” draw from leading FICO® reporting agencies to quickly provide lenders and options based on consumer qualifications and needs. This technology, coupled with world-class lender relationships through EGIA, delivers the best overall experience, the most flexible offering and the highest approval rate in the industry.

“This partnership enables EGIA, through the OPTIMUS platform, to enhance their current lender offering and improve the overall customer experience when financing and / or leasing a heating / cooling system. The seamless application process will generate more business for contractors, and the combined product options will increase approval rates, reaching more customers in need, ”said Jay Kimbro, Microf’s co-founder.

“There are as many different sales processes in the industry as there are types and sizes of dealers,” said Bruce Matulich, CEO and Executive Director of EGIA. “That’s why we partnered with Microfo to create a fast, easy-to-use process for customer credit approval and project financing. OPTIMUS operates 24 hours a day, seven days a week, allowing companies to recognize more customers for financing and / or leasing. Using soft credit pull technology, contractors can increase approvals by up to 90%, while reducing the need to complete multiple requests and shop for an approval. “

OPTIMUS will constantly evolve to provide contractors with financial tools and software integrations for contractors, as well as financing discounts and warranty registrations.

The OPTIMUS platform is now available to everyone as a successful test period for early adopters approaches. Visit to learn more and get started today.


The Electric & Gas Industries Association (EGIA) is a not-for-profit organization that empowers home service contractors to get the most out of their business through industry-leading training, financing and marketplace solutions. EGIA’s funding program has enabled the funding of more than 400,000 residential and commercial projects valued at more than $ 4.5 billion by providing contractors with a best-in-class range of funding options. EGIA Contractor University provides access to the industry’s most recognized educators, who deliver innovative keys to success through online training systems, in-person workshops, conferences and webinars. EGIA Contractor Marketplace brings together some of the industry’s most in-demand suppliers and products at exclusive prices. Read more about EGIA at

About Microf

Microf was founded in 2010 to meet the growing demand for more flexible options for the replacement of heating / cooling systems in homes. Microf is the leading provider of competitive and convenient rent-to-own hire purchase solutions for HVAC systems in the US through a network of preferred HVAC distributors and contractors. Microf is also a provider of platform solutions for industry leaders. To learn more about the benefits of Microf, visit

Matthew Bratsis, Vice President of Contractor Services

Jessie Barrack, Chief Marketing Officer

Source: TRUE

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