Ecore unveils optimized website – Floor Covering News
Lancaster, Pa.—Ecore has transformed its website to deliver an optimized user experience. Featuring additional resources and a sleek, easy-to-navigate design, the company said the redesigned site enables visitors to easily browse Ecore’s performance-focused flooring surfaces by product, market or application. Visitors will also find an elevated focus on the company’s commitment to sustainability and circularity.
“We’ve always known that the right flooring can play a vital role in keeping bodies in motion safe, comfortable and focused,” said Bo Barber, director of sales and marketing for Ecore. “Now, our brand is evolving to embrace this idea on an even higher level. Just like innovative surfaces can contribute to the performance, health and safety of the people who interact with them, innovative businesses can help to protect and preserve the health and safety of the planet we all share. This mindset is one that we at Ecore are extremely passionate about and served as a motivational and driving force behind our website redesign.”
The revamped Ecore website features a visually enhanced homepage that allows visitors to scroll through topic headings for quick-and-easy access to information. Site visitors can now view a new “All Products” page to see the performance flooring solutions Ecore has to offer and search by category or base. A new “Applications” page provides information on the many solutions Ecore has to offer for a variety of spaces from fitness and recreation to hospitality and health and wellness. A new “Circularity” section highlights the company’s diligent pursuit of a more circular economy and a world free of rubber waste.
“As we continue to champion products that keep people active and doing what they love, we’re also working to lead a global movement toward a more circular rubber economy by transforming reclaimed materials into powerful surfaces that will support people—and a world—in motion for generations,” Barber added. “You’ll see this new brand ethos reflected in the design, content and functionality of our new website, as well as in the tone of our future communications.”
Additional site enhancements include:
- A “Performance” tab with in-depth information on the innovative, vulcanized composition rubber design of Ecore flooring and how it improves ergonomics, safety and acoustics
- An easy-to-use “Find a Rep” feature that allows site visitors to easily find a distributor near them
- An enhanced “News” section featuring news items and press releases
- A “Contact Us” page with easy-to-use feedback forms and other contact methods
To view Ecore’s new enhanced website and learn more about its performance-focused flooring surfaces, visit www.ecoreintl.com.