Ecore introduces first PVT offering

PVTLancaster, Pa.-Ecore introduced its first performance vinyl tile (PVT) offering, Heritage Motivate, a new high performance floor covering. According to the company, Heritage Motivate is designed to be safer, quieter and more ergonomic than traditional LVT products.

This PVT line features a fiberglass reinforced, 2mm vinyl surface layer bonded to a 5mm vulcanized composite rubber (VCR) base layer. The 21 mil wear layer offers commercial grade durability along with the much sought after look of realistic wood. According to the company, the lifelike visuals of the surface layer offer natural wood variation between planks for an authentic wood grain look with support from a Motivate base layer for excellent safety and ergonomic performance.

“We’ve created a vinyl tile product that simply performs better,” said Bo Barber, executive vice president of sales and marketing at Ecore. “With Heritage Motivate, you get realistic wood images with the same exceptional Ecore performance you expect, but in plank format. This groundbreaking new offering is sure to be a transformative product in the flooring industry.”

This PVT line is safer and more ergonomic than traditional LVT products, with an impact energy absorption (force reduction) of 10.6% and a useful impact energy efficiency (energy refund) of 66.7%, according to Ecore.

Available in 10 natural wood tones, Heritage Motivate is ideal for a full range of interior applications from health and wellness facilities to offices, education and gymnasiums, and is easy to clean, maintain and install.

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