Ecore hires new director of sales, strategic accounts

Clarence PorchLancaster, Pa.-Ecore hired Clarence Porch as director of sales, strategic accounts. According to Ecore, Porch will lead the company’s new strategic accounts division as retail sales director fitness and hospitality segments.

With more than 20 years of leadership and sales experience to Ecore, Porch has an extensive background in the healthcare, senior living, education and commercial flooring segments. His background in designing and implementing innovative business development and sales initiatives that align with business objectives will be fundamental to increasing Ecore’s business and footprint in the industry, the company said.

“Clarence Porch has a passion for results and an impressive track record of growing businesses,” said Bo Barber, executive vice president of sales and marketing at Ecore. “His industry expertise and exceptional sales skills will be essential to our continued growth. We are delighted to have Clarence join the Ecore family and look forward to what his dynamic leadership will bring to this new aspect of our business.”

Porch comes to Ecore from Forbo Flooring Systems, where he led the company’s regional health operations. Prior to joining Forbo, he held several sales leadership roles at leading interior finishing companies including Mohawk, Milliken, Synergy Flooring and Koroseal.

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