E.J. Welch to acquire midwest distributor
Minneapolis, Minnesota — Steve Cheney, owner of Cheney Carpet and Vrooman Carpet, a leading distributor of specialty floors in the Midwest, said he signed a letter of intent with the EJ Welch Company to acquire Cheney Carpet and Vrooman Carpet and continue world-class service to its customers. The transaction is expected to close by the end of the year, the company said.
EJ Welch operates locations in 18 states with over 40 locations. “We are delighted to have the Cheney Carpet and Vrooman Carpet employees join our organization to further strengthen our growing position in the industry,” said Kavita McCarthy, president of EJ Welch. “They have a successful business and a very experienced team that will be a great fit for our company.”
Cheney commented: “It’s been 50 great years working in such an exciting company, with so many great people. I will miss the people the most, but after 50 years there comes a time to slow down. I I am very comfortable that EJ Welch will do everything possible to continue the traditions of Cheney and Vrooman.”
Cheney, founded in 1969, opened Cheney, Inc. as a full-service flooring company providing both residential and commercial flooring. He later bought Vrooman Carpet, Inc. in 1993 from the original owners to expand Cheney’s product line to include high-quality flooring products.
Today, Cheney and his experienced management team source their products worldwide, providing the widest range of product offerings, well-equipped showrooms and exceptional logistics support in six states. They are the leading flooring distributor in the upper Midwest.
“EJ Welch has the potential to provide one-stop shopping and a wider range of quality flooring products and installation supplies to customers in this region,” said Roy Rueb, regional vice president of sales and operations, EJ Welch. “We are excited to integrate our experienced team members to continue to provide the best service to our customers.”