E.J. Welch names Kavita McCarthy president
Earth City, Mo.—EJ Welch Company, the industry’s fourth largest distributor, has named Kavita McCarthy as its new president. According to EJ Welch Company, McCarthy will bring more than two decades of building materials experience to her new position, particularly within flooring, with forward-thinking roles at CCA Global Partners and ProSource Wholesale.
“Kavita has taken the EJ Welch brand to the next level, increased our touch points with our customers and influenced strong growth,” said Mitch Jolley, CEO. “I’m thrilled she’s taking over and I look forward to leading her into the future.”
McCarthy joined EJ Welch in 2020 as vice president of marketing. Since then, the company said it has redefined its brand and competitive product positioning and developed a strategic plan for customer service, pricing, sourcing, marketing and sales promotion.
“EJ Welch is redefining the installer, independent retailer and commercial contractor experience,” said McCarthy. “I couldn’t be more excited to take charge as we develop our infrastructure and improve our go-to-market strategy.”
In recent years, EJ Welch has grown through acquisitions. In 2020, the company said it bought Gilford-Johnson’s assets and acquired a majority stake in T&L Distributing. McCarthy said she plans to reinvest profits to create additional incentives and retain and attract top talent at the company’s more than 40 locations.