Diamond W reveals new logo

Diamond WCity of Industry, Calif.— Diamond W, a leading distributor of commercial and residential flooring solutions, reveals its new logo, which aligns more closely with its reputation for superior service and expertise.

Designed to work effortlessly across print and digital channels, the updated look elevates and simplifies the company’s former badge and continues to share the same dark blue as its parent company, Tarkett.

“Diamond W is a company built on strong relationships,” said Carie Yaka, director of product management. “The refreshed diamond icon represents the interconnectivity of our team members, our customers and our partners.”

According to Kim Randall, director of marketing, the company knows exactly what end users want in their flooring solutions. “A major part of what we do here at Diamond W is curate looks as the times and tastes change,” Randall said. “Updating our company look is a natural extension of that.”

While the brand and logo have changed, the company’s goals have not, according to Paul Walker, president. “Our goal remains the same: to be your go-to flooring resource.” walker said. “Diamond W has been putting customers first for over 70 years—that will never change.”

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