Debra Lechner named Ecore CMO
Lancaster, Pa.—Ecore International, a company that designs and manufactures high-performance flooring and actively supports people on the move by recycling reclaimed materials to create a planet free of rubber waste, has hired Debra Lechner as Chief Marketing Officer.
In her new role, Lechner will be responsible for overseeing the planning and execution of Ecore’s marketing and advertising initiatives to align with the company’s mission and strategic business goals. She reports directly to Jay Doubman, Ecore’s chief operating officer and president of the Floors and Industry business unit.
With over 30 years of experience in the flooring and building materials industry, Lechner brings to Ecore marketing leadership that includes strategic development, brand building, market research and analysis, product development/positioning, and customer/partner relationship management.
“Deb is a highly successful, results-driven leader with a proven track record of leading customer-centric marketing programs and teams for major construction materials companies and brands,” said Doubman. “She has a passion for innovating to improve the customer experience and we are eager to use her talents and experience to build on our company’s successes and further strengthen Ecore as a flooring industry and brand leader.”
Lechner said she started her career at Armstrong World Industries, where she spent 12 years in various marketing and product management roles. From there, she moved on to Stoner Bunting Advertising, where her clientele included flooring brands such as Stainmaster, Mannington and Ecore Commercial. In 2014, she returned to Armstrong after 10 years of member services for Starnet Commercial Flooring Cooperative, where she spent six years in marketing leadership roles, including commercial marketing director, channel marketing director and vice president of marketing. In 2020, she moved to Cornerstone Building Brands, where she oversaw channel marketing, digital marketing, product management, training, merchandising and sustainability for the company’s Ply Gem Siding and Fence and Railing operations before taking on the CMO position at Ecore.
“Over the course of her career, Deb has been involved in virtually every aspect of the flooring industry,” Doubman noted. “She has a deep understanding of market drivers, emerging trends and customer needs in both the commercial and residential segments, and she knows how to interpret and apply these factors to create products, programs and processes that drive growth.”
According to Lechner, Ecore has been on her radar since her time as an advertising agency and has always been impressed by the company’s unwavering commitment to innovation and sustainability. “Ecore really changes expectations of what surfaces can do,” Lechner said. “For people of all ages and in all spaces, Ecore designs innovative surfaces with ergonomic, acoustic and safety features that support health and well-being. For the planet, Ecore diverts waste and uses it to produce high-quality surfaces that can be recycled, while using processes that save energy and reduce CO2 emissions. I am thrilled to be part of such a mission-oriented company and have the opportunity to share this phenomenal story with the world.”