Dean Howell elected WFCA chairman of the board

WFCADalton, Georgia – Dean Howell, president of Moda Floors & Interiors in Atlanta, Georgia, was elected chairman of the board of the World Floor Covering Association (WFCA). Howell, who has been a member of the board of directors since 2013, will succeed Deb DeGraaf when she steps down, but will remain involved with the organization as a former chairman.

At the fall board meeting in San Antonio, Texas, directors also elected Sam O’Krent, President O’Krent Floors, as chairman-elect; confirmed Don Roberts, president, Central Alabama Flooring, as chief financial officer and treasurer; Adam Nonn, Chairman, Nonn’s Kitchen Bath & Flooring, as Secretary; and Jim Walters, former president, Macco Floor Covering Center, Inc., and Lauren Voit, president, Great Western Flooring Co., as vice presidents. These persons will form the daily management of the association for 2022-2023.

The WFCA elects its board of directors for a three-year term. Current directors include:

  • Cheryl Acierno, Acierno & Company
  • David Garden, Installation Services, LLC
  • Skip Mancini, BT Mancini Co., Inc.
  • Typhannie Watson, Carpets by Mike, Inc.
  • Jay Kopelson, Mannington Mills
  • Madeleine Bayless, RFMS

“At WFCA, we always believe we are stronger together,” said Scott Humphrey, WFCA president and CEO. “Our leadership on the board of directors reflects our efforts to bring together the best and most collaborative minds in the industry to address current and critical issues affecting the independent flooring dealer. We are incredibly grateful for Deb DeGraaf’s service and guidance at a time of unprecedented challenges for our industry and in the world. Now we are poised to emerge from the pandemic stronger than ever under the capable leadership of Dean Howell as the new Chairman of our Board of Directors. Dean’s leadership, widely respected for his wealth of industry knowledge and experience, will greatly assist us in fulfilling our mission.”

According to the WFCA, Howell spent 18 years in business for The Trane Company and Home Depot, where his service took him and his family abroad for seven years in Belgium, China, France and the Netherlands. This experience deepened their love for architecture, building materials and interior design, says Howell.

After achieving their corporate career goals, the Howells settled in Atlanta and explored their next challenge. Interested in the idea of ​​starting a small business with his wife Janice, Howell discovered the opportunity to purchase a flooring and window covering franchise from Nationwide Flooring and Window Coverings.

Howell’s business thrived and it quickly became one of the top franchises in the country. When the unstable economy drove the franchisor out of business, they put their industry experience to work to convert the franchise into an independent flooring and interior design company, Moda Floors & Interiors, in 2009.

In defining their company, the Howells said they took inspiration from their time abroad. Fascinated by European design, architecture and materials, they wanted their company to radiate cutting-edge style and European flair. “Moda,” the Italian word for fashion, personifies the business focus of staying one step ahead in design, installation and service, Howell said.

“It has always been an honor to serve the WFCA, whether on the board or as chairman of the board,” Howell said. “It is a responsibility that I take very seriously. This organization and its members are driving change and making things happen for the greater good that goes far beyond what individuals could do alone. I am eager to continue the momentum of my predecessors who took this association to new heights.”

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