Dana Kropke joins Virginia Tile
Livonia, Michigan – Virginia Tile Company has appointed Dana Kropke as its new vice president of commercial and national account sales. As part of her responsibilities, Kropke will oversee the development and execution of sales strategies for new and existing, multi-regional commercial and national strategic markets, products and channels. In addition, the company said it will lead Virginia Tile’s growing team of commercial and national sales professionals and will work with other departments to ensure all goals are met.
Kropke comes to Virginia Tile as an experienced business leader who the company says is successfully driving strategic growth in the design, construction and building materials industries. She has a track record of transforming underpowered sales territories into highly profitable business ventures and excels in new business development, communications and collaboration. “I’m thrilled to be joining Virginia Tile,” Kropke said. “I am confident that my experience has prepared me to help Virginia Tile continue its strong growth trajectory. I believe having the right attitude is half the battle to success – everything it takes to win is in yourself and in your mindset.”
According to Sunil Palakodati, CEO of Virginia Tile Company, the company is delighted to have this new addition to its team. “She is a real leader, with the right sales skills,” said Palakodati. “Her distinguished career, passion for the industry and strong values are a perfect fit for Virginia Tile. Dana will help shape Virginia Tile’s go-forward strategies in new markets and new and existing customer segments.”
Prior to joining VTC, Kropke was Senior Vice President of Sales for Consolidated Flooring of Chicago, where she designed annual sales strategies, managed an annual budget and successfully completed a marketing rebrand. Kropke has also held leadership positions at Mohawk Industries, Mannington Mills and board positions at the Cavalry Barracks.