Daltile launches new ‘Stylizer’ visualizer
Dallas, Texas—Daltile is a leader in style and design and has launched a leading visualizer on its website that aims to significantly simplify the shopping experience for customers. The digital product visualizer, called the “Stylizer”, is said to be unique in the tile industry – Daltile’s Stylizer goes a step further than other visualizers by pairing with a large number of pre-selected, curated sets of floor, wall and mosaic tiles as well as counter tops.
“The power of composite sets is that they show customers how to combine ‘all’ floor, wall, mosaic and countertop elements into one harmonious view of the entire room,” said Paij Thorn-Brooks, vice president of marketing, Valley – Tile. “Being able to visualize the curated assortments that have already been curated shows why resources like Pinterest are so popular with consumers. Daltile’s new Stylizer meets this consumer need. In addition, Daltile’s extensive range of composite boards allows customers to shop by color, appearance, room and style. Buying tiles couldn’t be easier!”
By offering curated assortments, Daltile’s Stylizer is also a great help to retailers and contractors, Thorn-Brooks said. “If customers can see what a final space will look like, including floor, wall, mosaic and countertop components, they are more likely to want the ‘whole package’. If customers can see it, they will want it. This makes it much easier to sell.”
How the Styler works
Daltile’s high-resolution Stylizer provides design inspiration 24/7 via any mobile phone, handheld device, laptop or desktop computer. With the new digital tool, the shopper can visualize products in two ways. Consumers can upload a current photo of a room in their own home and then ‘virtually try out’ any of the brand’s tile, stone, mosaic or countertop products in their space. The Stylizer immediately fills the desired product into their chosen application in the photo, such as a floor, wall or countertop. As a second option, consumers can fill in products in, for example, room scenes provided by Daltile, such as a bedroom, kitchen, living room, pantry, etc. An additional feature is the ability to visually install the desired product vertically, horizontally or vertically on the photo. diagonally to get just the right look.
Exclusively at Daltile
Daltile’s Stylizer has exclusive rights to the enhanced feature of linking the visualizer to curated options; according to Daltile, no other brand in the tile industry can offer this opportunity. The brand has partnered with the leading supplier of product visualizers, Roomvo, to offer the robust Daltile Stylizer.
“The power of Daltile’s new Stylizer increases both the fun and efficiency of selecting the right products for a space,” said Thorn-Brooks. “As with all of our digital and marketing efforts, our goal is to ensure that retailers, contractors and end users experience success with Daltile products.”