CCA Global expands senior leadership roles

Cathey Gundlach Left
Cathey Gundlach Left

Manchester, NH—With the summer convention and the impending launch of Retail 2.0, CCA Global Retail Group has updated its team with an expanded role for Cathey Gundlach Links, vice president of retail merchandising. Links, who has been with CCA Global Partners since 2006, will now lead the entire merchandising effort in-store and digitally.

In addition, Chris Gaglio has been promoted to senior director of merchandising, specializing in soft surfaces. Gaglio has been with CCA for over 20 years. In his new role, Gaglio will drive the retail group’s soft surface initiatives.

“Our merchandising team is well positioned for Retail 2.0 and beyond,” said Keith Spano, president of Flooring America, Flooring Canada, the International Design Guild and Floor Trader. “As a company, we are fortunate to have such a dynamic and determined merchandising team to support our membership. We’re excited to share more about our latest retail initiatives in Nashville in August.”

The Retail 2.0 initiative was unveiled at last year’s summer convention – the first in two years due to the COVID-19 pandemic. At the conference, CCA Global executives touted the upcoming Retail 2.0 initiative as one of the most significant in CCA’s history as it brings new merchandising, digital tools and other ways to improve the shopping experience.

Selected members of Flooring America and Carpet One are testing Retail 2.0 in their stores. How quickly it will be fully implemented will depend largely on member buy-in. Spano told FCNews that the feedback at the convention was “overwhelmingly positive”, adding: “I wouldn’t be surprised if we didn’t push a little bit of throttle on this [roll out]. A member came up to me and said, ‘Why are you delaying this? We need it now.’”

CCA Global retailers have been similarly impressed with the availability of digital price tags, which they said will help them reprice the stock in a fraction of the time compared to the old way. And in an environment of periodic price increases, the program comes at just the right time.

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