Carpet: Home is where the health is in soft surfaces
By Ken Ryan—IIt is no longer enough for carpet to provide protection against stains and dirt alone. In the era of COVID-19, today’s carpets and rugs need to provide durability and cleanability while supporting the healthy home goals that consumers demand. With that goal in mind, factories are developing healthier carpet choices, including products that are Green Label Plus certified by the Carpet & Rug Institute (CRI), tested and proven to have low VOC emissions to help improve indoor air quality.
Cleanability and durability have been identified as top priorities for homeowners, and Anderson Tuftex’s Pet Perfect styles promise a highly durable, pet-friendly carpet. Pet Perfect carpets have a refined style and design and are also made from high quality Anso fibres. Built-in stain protection, advanced fade and bleach resistance, and the ability to loosen pet hairs while vacuuming for easy cleanup are just some of the performance features RSAs should highlight to help consumers achieve their healthy home goals.
All Engineered Floors carpets are made with PureColor, the company’s proprietary solution-dyed fiber. Because the color penetrates 100% of the fibers, PureColor carpets can be cleaned with a bleach solution without worrying about discoloration of the floor. The ability to clean carpet with effective chemical compounds provides peace of mind. In addition, carpet has the innate ability to improve indoor air quality, as the fibers trap potential allergens that can be easily removed by vacuuming.
Fabrica wool carpets want to look good and also have healthy properties. Wool is a natural fiber with several inherent properties that make it an excellent choice for a healthy home. Wool has the unique ability to stabilize relative humidity by absorbing or releasing moisture during periods of high or low humidity. When properly cared for, wool also absorbs and neutralizes particles and vapors in the air. Wool carpet is hypoallergenic and does not promote the growth of dust mites or bacteria. All these health benefits, combined with excellent sound absorption and natural insulating properties, make Fabrica wool carpets an ideal choice for the home.
Merino Desire II is made from the finest, softest wool, according to Godfrey Hirst. Wool flooring is often the first choice for consumers looking for a natural floor covering for their home. Wool sheared from sheep is natural and made from amino acids, the building blocks of life. In the soil, wool biodegrades to produce nitrogen, sulfur, CO2 and water, all nutrients for plants.
When it comes to surfaces, in the minds of consumers, clean is closely linked to healthy. SmartStrand delivers these benefits along with Karastan’s design and styling that promote mental and emotional well-being. Captivating Beauty from Karastan is said to provide 100% permanent, built-in stain protection that never wears off or washes away; the fiber is certified as free from harmful substances by OEKO-TEX Standard 100.
EnVisionSD Pet Solutions from Masland is naturally stain resistant and has built-in stain protection that never wears out. It offers best-in-class color fastness and can be thoroughly cleaned to remove stubborn pet stains. When installed with a moisture barrier pad, pet accidents can be removed with hot water extraction and help prevent recurring stains and lingering odors. Masland’s Grace (pictured) comes with Colorplay technology, which creates a natural color movement through the pile.
Mohawk’s Thrilling Choice II delivers on all the SmartStrand benefits as a soft, durable, easy-to-clean carpet that’s now even more eco-friendly with the ReCover backing system. The new ReCover back system, which is hypoallergenic and latex-free, has been designed and developed with durability in mind. The innovative design is also 100% recyclable and reusable at the end of its first life. Thrilling Choice II also includes the All Pet Protection & Warranty which covers all accidents, all pets, all the time.
Phenix Flooring has developed a wide range of carpet options with Microban, a 24/7 performance technology that is said to be 99% more effective at preventing bacteria, mold and mildew than floors without. As such, Phenix carpet with Microban contributes to a cleaner, healthier living environment.
Shaw Floors uses its industry expertise and consumer research to design products that address key priorities for a healthy home, such as indoor air quality, moisture and sound insulation. Carpet is naturally quiet and Shaw’s pet-friendly styles like Chic Elevation (pictured) have high-quality fibers with R2X built-in stain and dirt protection and LifeGuard spill-resistant backing to ensure cleanability and prevent odor-causing accidents. Shaw’s commitment to Cradle to Cradle principles allows customers and end users to shop with confidence.
Luxmax is an LCL (level cut and loop) So Soft mass-dyed PET carpet that is environmentally friendly and Green Label Plus Indoor Air Quality (IAQ) certified. Luxmax is available in eight colours, has a random grid pattern and offers superior fade and smudge resistance.
Eva is the essence of Antrim, a thick, dense, textured wool rug. The hand-woven carpet is composed of 100% wool, which offers all the inherent performance properties and natural green benefits that synthetics cannot. Eva is ideal for every living and consumer lifestyle.
Tribaleigh is a handwoven flat weave with a unique texture and design. Tribaleigh is made from 100% solution-dyed Primus PET fibre, ideal for consumers with children and pets due to the fiber’s resistance to stains and dirt. Tribaleigh is made in the USA and is certified for low VOC.