Bruce expands waterproof rigid core line

BruceMountville, Pa.—Bruce expanded its popular line of hard core floors with the new LifeSeal Classic Plus. The collection offers 100% waterproof protection to withstand the busiest homes and light commercial spaces, without sacrificing comfort or style, Bruce said.

“These floors are a popular choice for families because they are not prone to water damage,” said Brian Parker, vice president of product management at AHF Products. “Plus, you can give your home that luxurious look on a budget and without worrying about it getting scratched, dented, and ruined by kids and pets.”

LifeSeal Classic Plus offers a diverse color palette with graphics that represent the authentic character of natural hardwoods. The collection also offers trendy wider and longer planks to mimic the look of real wood, 8 x 60.

The 100% waterproof planks are easy to maintain and can be installed on any level of the house, according to Bruce. The floors are said to perform well in high and low temperatures, from zero to 200F.

In active families with children and pets, rigid core products such as Bruce LifeSeal will dent less than traditional luxury vinyl products and provide the added benefit of waterproof protection, the company said. In addition to being 100% waterproof, the floors have a 12-mil wear layer and offer greater impact resistance and dimensional stability for high-traffic areas, the company said.

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