Broadlume rebrands to simplify issues for flooring dealers

In addition to creating simplicity, the rebranding initiative aims to help floor sellers increase revenue, streamline operations and maximize profits without the hassle of juggling multiple logins and platforms.

Backed by the numbers

Broadlume has the data to illustrate that flooring retailers using their all-in-one platform are getting better results when selling products: from a 35% margin without the all-in-one platform to a margin of 47% with the platform. “We tried this out; retailers earn more money and profit using our system,” said Saunders.

One retailer interested in testing the system is Marjorie Benson, owner of Friendly Floors of Port Charlotte, Florida, a freshman member of Broadlume’s Flooring Stores United (FSU). “Broadlume makes the in-store to online experience much more streamlined, and dealers have documented success in increasing both their margins and their leads from online,” Benson said. “With more homeowners doing online research before making major purchases, we think FSU is poised for a win.”

Broadlume has built its portfolio through a series of strategic acquisitions, giving it access to companies with the best products and strong connections with their retail customers. When asked if Broadlume had finished making moves, Saunders protested. “We are always open to take over companies or software, but right now our all-in-one platform connects the dots between the retailer’s showroom and their online presence. However, we are always open to see what else is out there.”

FloorCon 2022 teaser

Saunders announced that FloorCon 2022, scheduled for November 14-16 in Tucson, will feature three high-profile keynote speakers:

  • Michel Vermette, outgoing CEO of Armstrong Flooring, will discuss what each retailer can learn from Armstrong Flooring’s journey.
  • Andrew Yang, American businessman, lawyer, lobbyist and political candidate, talks about how you can think differently in your company. “This isn’t political talk,” Saunders said, “it’s how he looks at the world and thinks outside the box.”
  • Caleb Campbell, a former NFL player and a West Point graduate, is considered a top speaker on mental health, emotional well-being and resilience. Campbell will talk about making tough decisions to reach your full potential, and offers a step-by-step approach to being the best leader.

Saunders encouraged floor salespeople who were still undecided about attending FloorCon 2022 to act now, as convention attendance is already at 85%. Last year’s show was sold out.

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