Belknap holds 20th FlooringPlus Convention

FlooringPlus Convention
Diana Viles and Bill Prescott at the 20th Annual FlooringPlus Convention and Fall Flooring Showcase.

Uncasville, Conn.—The Belknap White Group (BWG), one of America’s leading distributors of full-service flooring, recently hosted its 20th Annual FlooringPlus Convention and Fall Flooring Showcase here at the Mohegan Sun Casino and Resort.

“The Belknap White Annual Convention is one of our largest and most exciting gatherings of our customers and vendors,” said Paul Castagliuolo, president of BWG. “This event offers attendees a unique opportunity to meet fellow dealers, exchange ideas, reminisce and keep up to date with important information in our industry.”

More than 45 manufacturers attended to present new product introductions, demonstrate and present marketing materials for 2023. Numerous retailers, dealers, vendors, exhibitors and sponsors came together on September 28 and 29. The event opened to members of the BWG Flooring Plus Loyalty Program on September 28 and included access to the showcase, workshops, an awards ceremony and more.

Keynote speaker Matt Booth, CSP, was present at the FlooringPlus event. According to the company, his presentation was an interactive experience that captivated, educated and entertained attendees and inspired them to act. Additional breakout sessions focused on new flooring technologies in wood, LVT and more with an emphasis on innovation and design trends.

According to the company, the main event was the luncheon and BWG award ceremony. This year, BWG has recognized the following award winners:

  • BWG Highest Volume Increase
  • BWG Cross Corporate Account of the Year
  • BWG Flooring Plus Dealer of the Year

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