Aurora Solar releases AI-driven PV sales and design services

AuroraSolar, a cloud-based solar platform, has unveiled a suite of artificial intelligence (AI) solutions to support members of solar energy teams from marketing and sales to design and more. Powered by proprietary computer vision and machine learning algorithms, Aurora’s AI solutions are designed to drive solar adoption by lowering soft supply costs and ultimately accelerating project revenue.

Aurora Solar’s Lead Capture AI generates 3D solar estimates for homeowners to help businesses:

  • Reduce purchase and overhead costs: With just an estimate of the address and utility bill, homeowners can see potential solar energy savings and a 3D view of their own solar home. The back and forth of site visits, paperwork, and inaccurate estimates allow solar professionals to convert more organic web leads.
  • Improve conversion funnels and streamline deals: Using the website to capture qualification data helps marketing deliver leads to the sales team faster.
  • Stand out from the crowd: Digital-first marketing and sales strategies help solar companies meet homeowners’ expectations with an omnichannel experience.

“In less than a month with Aurora’s Lead Capture AI, we quadrupled our web lead volume and saw 25% higher appointment rates of our organic leads compared to what we generated through other marketing channels,” said Richard Murdocco, VP of Marketing, NY State solar. “Lead Capture AI’s compelling images with easily quantified benefits help potential customers understand not only their savings, but also what solar energy would realistically look like in their home.”

Aurora AI is available in: Design and Sales modes, and is able to develop automatically generated 3D models in 30 seconds. With one click, designers and sellers can start projects with an AI-generated site model.

Aurora strives to create accurate solar sales mode for solar salesmen. Design mode with Aurora AI provides designers with a framework for site models, allowing them to focus on the finer details of a project.

“As the demand for solar energy grows, solutions have not kept pace; most solar software products offer a choice between speed or accuracy. At the same time, solar buyers want a dynamic, fast and personalized experience,” said Chris Hopper, CEO and co-founder of Aurora Solar. “Our suite of AI solutions delivers on all fronts: empowering marketing and sales teams, streamlining the design process and delivering a wonderful experience for homeowners. With AI, we can realize our vision of creating a future of solar energy for everyone.”

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