American Metal Roofs to Deliver A “Roof Of Love”

LANSING, Michigan — American Metal Roofs recently announced the upcoming installation of a free metal roof as part of its “Roofs of Love” program. “Roofs of Love” is a campaign to provide free roofs to five families in need across the country. The chosen families will each receive a free metal roof for their home, installed by a local Isaiah Industries dealer. The total value of the donated roofs is estimated at $300,000.

American Metal Roofs (AMR) is a local dealer of Isaiah Industries in the state of Michigan. Recently, AMR founder and president Frank Farmer was messaged via Facebook by Darlene and Larry Case of North Adams, Michigan about problems with their roof. Farmer immediately called the couple back to try to help. “I could hear the emotion in Darlene’s voice as she told me about the years of challenges and frustrations they’d had with their metal roof and the local installer,” Farmer said. “And when I heard about Larry’s health problems, I knew they needed help.”

Farmer then contacted Todd Miller of Isaiah Industries and suggested the Cases as the prime candidates for their new “Roofs of Love” program. And after hearing Cases’s roofing horror story, Miller agreed and the couple got a free metal roof to be installed by AMR ASAP.

The Case’s originally sought help repairing the metal roof they had installed on their home less than 10 years ago. “As soon as Darlene described their roof and the problems they had, I knew what had happened – and I knew they were stuck,” Farmer added. The case had fallen victim to an inexperienced or unscrupulous roofer. Roofing companies can reduce project costs by selling and installing metal roofing for sheds. The roofs may be cheaper than the competition, but abrasive metal is not approved for residential use. Farmer added: “These ‘cheaper’ metal roofs quickly begin to leak, fade and rust when installed on a home. The only solution is a complete tear-off and replacement.

The Case’s new permanent metal roof is expected to be installed in one day – August 16, 2021. To achieve this amazing transformation, AMR is combining three of their permanent crews into one “super crew”, allowing them to complete the installation with a minimum of of disturbance of the case. “We look forward to solving this ten-year ordeal for the Cases. No one deserves to be a victim like that. We’re proud and happy to be able to help the Cases and educate homeowners everywhere about the potential dangers of ‘cheaper’ metal roofing,” Farmer concluded.

For more information about Roofs of Love, visit:

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