A/T launches Pet Perfect platform
Dalton – Anderson Tuftex (A / T), hardwood, carpet and custom rugs from Shaw Industries, launched its new Pet Perfect Pledge, a pet performance platform designed specifically for independent retailers. Pet Perfect strives for an ultra-durable, easy-to-clean soft surface. According to A / T, it features premium fiber and the brand’s style and design, backed by a minimum 20-year limited residential warranty.
As showrooms across the country are leaving the existing Stainmaster branding following Lowe’s recent purchase, A / T said it is encouraging its customers to take advantage of the new Pet Perfect branding. The company said the brand includes a variety of in-store and online resources promoting the promise to consumers: “Ultra durable, easy-to-clean carpet. Designed for you. Perfect for your pet. “
“More than 80 million US households have furry relatives and research shows that pets are the primary driver of consumers’ purchasing decisions, especially when it comes to flooring,” said Nina LoCicero, vice president of marketing and digital commerce, the residential division. from Shaw. “Our Pet Perfect marketing strategy was intentionally developed to give our independent retail partners a pet performance story they can find out and use to build trust and drive brand affinity with consumers. It is time to say ‘away with the old and in with the new’. And we are excited to strengthen our new messaging and grow this strategic business opportunity together with our trusted partners. “
A / T described the “3 Ps” of A / T’s Pet Perfect promise:
- Pets, meaning styles are made with durability in mind for pets and animal enclosures with elevated style and design.
- Performance, ensuring the highest performance standards, so RSAs can sell with confidence and homeowners can invest with confidence.
- People + Planet, promising, responsibly made products designed for healthy homes and active lifestyles.
A / T host one webinar on Thursday, May 27 at 1:00 p.m. EST for more information on Pet Perfect. For those unable to attend live, a recording will be sent with the platform’s launch to anyone who registers, A / T said.