4 Underutilized Tactics to Get More Business as a Contractor With Jose A Sanchez from Double X Digital
According to a Statista database, there are more than 223 million social media users in the US as of 2020. This provides a comprehensive platform that any business can use to gain the exposure necessary for a broad and diverse customer base to grow a business. Looking at industries like HVAC just emerging in the market, the potential for an even broader business outlook exists, but in 2021 where should these companies put their time and money to leverage this? Specifically speaking, what platforms should get the attention of these companies and how should they use other advertising tactics once they narrow their focus? These are the kinds of questions that HVAC companies and corporate marketing teams face.
Fortunately, there are companies that focus their attention on helping to answer those concerns. Led by CEO and founder Jose a sanchez alongside co-owner Brandon Spears, Digital Marketing Company Double X Digital provides HVAC companies with the necessary tools to navigate the confusing sea of the digital advertising world. With a multi-platform marketing system operating on some of the largest and most widely used programs in the digital world, Double X Digital has been a reliable source of guidance for HVAC companies of all sizes during the pandemic and beyond.
Leveraging social media platforms
According to Adobe, Instagram, Facebook and YouTube are the top 3 social media platforms that the business world should focus on if they are to harness the potential of the digital advertising world. Sanchez and the Double X Digital team emphasize the importance of these platforms and offer comprehensive packages with their personal lead generation system across all of these platforms to ensure HVAC companies get the right exposure and customer engagement.
Looking at a platform like Facebook, With nearly 2.5 billion monthly users, it is without a doubt the largest social media site in the world. Facebook is a microcosm of any business audience. It offers the opportunity to bring your customers or even the community together in one online place while gaining attention and feedback for your business. Double X Digital’s lead generation system has done just that for HVAC companies, which the necessary digital marketing and CRM tools for HVAC companies to be efficient and profitable on platforms such as Facebook.
Advertising on YouTube and Instagram
But don’t get confused with the lack of alternative sites with the essential traction for successful online advertising tailored to your desired audience. Platforms like Instagram and YouTube have taken the 21st century by storm, especially in the business world. YouTube is hailed by experts as the second most popular search engine in the world. As many as 73% of American adults report that they regularly use YouTube (Adobe). With this kind of engagement, watching video ads or even your own business channel can be indispensable tools for your business.
With more than 1 billion active users, Instagram is a substantial marketing tool for companies looking to increase their media presence and the visibility of their service. With its many application features, Instagram is a great way to show potential customers that you are more than just an anonymous business. And since an overwhelming amount of time is spent on mobile devices, having a presence on this platform gives businesses an advantage as it is accessible on the go and provides a convenience that customers are looking for today.
With a renowned lead generation system, Double X Digital offers packages on both universally admired platforms. Sanchez emphasizes the use of this because his company helps HVAC contractors stay engaged, find leads, and maintain the right media presence to find business growth.
To offer Preventive maintenance agreements
For HVAC companies, providing a preventive maintenance agreement can be great for businesses they provide a reliable customer base and a regular source of income. This is something that comes with CRM and financing options highlighting and helping Sanchez and Double X Digital. Sanchez believes in developing plans to not only get leads but keep customers.
What exactly stimulates a customer to conclude a preventive maintenance contract? More often than not, it is to avoid an unexpected repair bill and to save money. For customers, these agreements have a surplus of benefits, especially financial. This makes these agreements very attractive, putting your business ahead of the competition and generating additional sales.
This is something that Double X Digital promotes as a company and as a partner with a particular HVAC contractor. It will help your business revenue and, more importantly, the customer relationships needed to grow your business as it shows how much you are willing to partner with customers.
Physical promotional use – fridge magnets
With a strong focus on online advertising, businesses sometimes miss the little things that help promote their business. Items like fridge magnets can be even better than a business card in several ways. Providing customers with these after your exceptional service gives you self-promotion in their home that is durable, functional, and easier to distribute when compared to other physical handout efforts. Sanchez and Double X Digital work across the board to ensure that all of your actions are calculated and efficient, even at a small level.
Stay ahead of your audience with email and text marketing
Despite the many benefits that marketing campaigns, online advertising and communication offer companies, there are still those who become adept at overlooking those efforts. Hence, the use of email and SMS marketing is also on the rise. Collectively, mobile devices have been found to be the convenience of ads that spread your message faster. It is a way to reach your customer base in real time, with an almost guarantee that your message will be read. With high open rates, unique and personalized messages and a wide reach, this is something that companies in the HVAC industry should definitely look at. Sanchez promotes self-promotion at all levels and points out that this is a tool that is not used often enough by companies.
Move forward with these ideas
Successful companies see growth through adaptation, and that’s what Jose A. Sanchez and his team at Double X Digital HVAC companies in the US help with a multi-platform marketing system that works on some of the largest and most widely used programs in the digital world . world, Double X Digital continues to provide the necessary tools at all ends of the spectrum so that companies can find the balance of marketing to find customers and maintain strong customer relationships. By using social media, Preventive Maintenance agreements, Physical promotional ads, and Email and SMS (text) marketing, growing companies will only grow faster.